A shot list for your company website.
Start with the pages, then decide which photos belong on them. A website photography shot list helps your office contact, photographer and designer plan the same shoot.
1. Look at the photos your pages need
Go through the homepage, team directory, biographies, About page and service pages with your designer. Write down the photo needed for each space.
Note its shape and any room needed for a headline. Check the mobile layout as well; it may use a different crop.
- Page and photo position
- Person, group or room to photograph
- Wide or vertical crop
- Number of finished photos and priority
2. Work out who needs a headshot
Put the employee names next to their profile pages. Using the same background and framing gives the portrait series a consistent look.
Leadership portraits may need a different setting or outfit. Keep those requirements on the list and check availability before making appointments.
3. Describe the groups and office scenes
For a group photo, include everyone who needs to be there. For a working scene, describe what the people will be doing and which room you need.
“Three colleagues reviewing a presentation in the meeting room” is enough to start preparing. The office contact can arrange the people and suitable materials, then check the scene for confidential information.
4. Decide which photos matter most
Mark the images the website needs for launch. Optional pictures can wait if a person or room becomes unavailable.
Check the list against the package’s image count. Another location or a change of portrait look can take more time even if you need the same number of finished photos.
5. Ask the designer about the files
Your designer can give you the image sizes and file naming format. Names should identify the employee or office scene so the right photo goes on the right page.
Include uses such as LinkedIn, presentations or advertising in the brief. Photo permissions are confirmed in the quote.
6. Choose who collects the selections
One company or agency contact should gather the photo choices and check names. Agree a selection date that leaves enough time for editing before launch.
Keep the shot list, a finished headshot and crop sizes for the next staff update.
Questions about the website photo list
How many photographs should we put on the shot list?
Start with the website placements that need a finished image and a separate list of employees needing portraits. Kit 10 includes up to ten retouched headshots plus twelve additional edited photos; Kit 20 includes up to twenty portraits plus fifteen additional photos. Prioritize the shots within those allowances, then identify any extras for the quote.
Link to this answerHow do we plan photos for desktop and mobile?
Show the photographer both layouts and specify the image dimensions, subject position and space needed for text. A wide desktop image may need a different composition from a narrow mobile crop. Each website-kit final includes two agreed web crops and a high-resolution master. Define those crops before photography so the framing supports them.
Link to this answerShould we include group photographs and office scenes?
Include them when the page needs to show how your company works, where people work or who belongs to a team. Name the participants, room and final placement for each photograph. Group and workplace scenes use the website kit’s additional-image allowance and shooting hours, so their time and availability should appear on the same shot list.
Link to this answerWho should approve the photography shot list?
Have the company’s marketing contact and the agency designer, if involved, agree the required images before the shoot. Your office contact checks whether the people and rooms can be available. Choose one person to collect the final approval. The photographer then uses that agreed list to plan the shooting order and finished-image scope.
Link to this answerPlan your company’s photo day.
Start with your team size, office location and the photos you want to create.